{"id":1271,"date":"2020-01-26T03:42:23","date_gmt":"2020-01-26T03:42:23","guid":{"rendered":"http:\/\/whatdoesabirdsay.com\/?post_type=avada_portfolio&p=1271"},"modified":"2023-11-01T21:53:14","modified_gmt":"2023-11-01T21:53:14","slug":"rsm-mcgladrey","status":"publish","type":"avada_portfolio","link":"https:\/\/whatdoesabirdsay.com\/?avada_portfolio=rsm-mcgladrey","title":{"rendered":"RSM McGladrey"},"content":{"rendered":"

Illustration\u00a0 &\u00a0 Branding<\/strong><\/span>
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RSM — Illustrations & Brand Development<\/strong><\/span><\/h4>\n<\/div>

During a comprehensive rebranding initiative, I undertook the task of crafting a set of illustrations aligned with RSM’s various lines of business. The objective was to imbue these illustrations with a modern and timeless essence, capable of evolving alongside the business. To achieve this, I employed a monoline style, collaborating closely with an external agency to establish an illustration library. This library, featuring individual elements that could be seamlessly combined into larger compositions, became a cornerstone of the rebrand.<\/p>\n

These illustrations, when used in conjunction with lifestyle images and text, served as pivotal brand elements in the rebranding effort. They added a fluid, adaptable dimension to the brand, catering to current business requirements and positioning RSM for future needs.<\/p>\n<\/div>

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Involvement<\/strong><\/span><\/p>\n<\/div>

Sr. Illustrator and Designer
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Client<\/strong><\/span><\/p>\n<\/div>

RSM MCgladrey<\/span><\/p>\n<\/div>

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Date<\/strong><\/span><\/p>\n<\/div>

2015<\/span><\/p>\n<\/div>

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Print<\/span><\/strong><\/h4>\n<\/div>
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Digital<\/span><\/strong><\/h4>\n<\/div>
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Advertisements
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