{"id":2501,"date":"2023-02-23T22:38:51","date_gmt":"2023-02-23T22:38:51","guid":{"rendered":"http:\/\/whatdoesabirdsay.com\/?post_type=avada_portfolio&p=2501"},"modified":"2023-11-06T21:52:18","modified_gmt":"2023-11-06T21:52:18","slug":"family-dollar-helping-you-do-more","status":"publish","type":"avada_portfolio","link":"https:\/\/whatdoesabirdsay.com\/?avada_portfolio=family-dollar-helping-you-do-more","title":{"rendered":"Helping You Do More"},"content":{"rendered":"

Family Dollar Rebrand<\/strong><\/span><\/span>
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Family Dollar Rebrand<\/span><\/strong><\/h4>\n<\/div>

Tasked to build a brand campaign for Family Dollar that will drive an emotional connection and differentiation against other value channel retailers in order to gain incremental trips and sales with our shoppers.<\/p>\n<\/div>

Helping You Do More.<\/span><\/strong><\/h4>\n<\/div>

Everything we do, we do to help you. That’s why Family Dollar stores are near where you live and work. It’s why we carry quality brands in quick, easy-to-shop formats. And it’s why we help you save on every trip. Because when you save time and money with us, it helps you do more. We give you more time to do what you want. We save you more money to use how you like. We help you enjoy more moments, made that much better because of what you just saved at Family Dollar. It’s all how we\u2019re helping you do more.<\/p>\n<\/div>

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Involvement<\/strong><\/span><\/p>\n<\/div>

Creative Director
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Client<\/strong><\/span><\/p>\n<\/div>

Family Dollar
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Date<\/strong><\/span><\/p>\n<\/div>

2020-2021<\/span><\/p>\n<\/div>

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Building a brand-new brand
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Our comprehensive Helping You Do More style guide defined every facet of the new campaign standards (colors, imagery, voice, type, icons) while providing guidance to make it accessible and extendable for internal and external stakeholders.<\/p>\n<\/div>

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Leading shoppers\u000bto Do More with Family Dollar
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Above the line media including OTT video, display banners, OOH, social and influencer content introduced the new campaign to shoppers, increasing\u00a0consideration while driving them to\u00a0stores.<\/p>\n

The style and tone of the new campaign refreshed owned spaces as well, marking the change to all website visitors and app users.<\/p>\n<\/div>

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