Sprout Social – Free Trial Landing Page

Sprout Social drives a majority of its new acquisition customers through free trial offers. They tasked me with creating  a landing page that was both informative and innovative. I started the project by observing and auditing the existing pages. During this audit, the main thing that stood out was that the customer was only prompted at the top of the existing page to start the free trial. In order to increase engagement, I wanted to make sure that the customer was being prompted to sign up for the free trial at both the top and at the bottom of the page, thus creating an additional touchpoint  customer acquisition. . I also created icons that related to Sprout’s business and put them on a green color field to add a new element, bringing in some visual breaks to the lifestyle imagery and grey colors used by Sprout on their existing pages.