Branding & Social
Wild Oats Marketplace
Wild Oats is a B2C brand that was starting to branch out into retail stores such as Walmart, looking to reopen its storefront that had shut down years prior. I was tasked with managing their social presence, as well as exploring email marketing, in-store signage, and more. They had a loose brand guide that I was able to help refine while exploring new options and ideas as my relationship with them grew.
Social
Our social voice was product-focused and balanced around organic farming and the benefits of Wild Oats products. Below is an example of a few of our social assets used during the span of two years. I had to be pretty scrappy a lot of the time. Without many assets given to me, Photoshop composition as well as photoshoots in my home were the norm. I whipped up many of the actual food products myself to shoot the day before release. Working in an agile environment and staying on task were key to my success, and taught me some valuable lessons.
Involvement
Art Director, Illustrator
Client
Wild Oats Marketplace
Date
2016 – 2017
Infographics and Infobytes
Displaying Wild Oats key values was an important aspect of the brand. Wild Oats wasn’t getting much consumer attention, so I developed an illustration style for the brand and started to produce a series of infographics that would convey Wilds Oats’ opinions and core values in an informative and lighthearted way. By turning dry and touchy subjects into more lively, digestible content, I was able to achieve engagement rates previously unreached by Wild Oats.
Wild Oats asked for a templated email approach. I made three templates using a very similar grid layout that was easily editable.
Webpage
Maintaining the webpage was another part of my job. Keeping assets up to date as the brand evolved was always a priority.
In-Store
As we developed a voice across all Wild Oats touch points we turned our focus to shaping the in-store experience. It was important for us to make sure the shoppers journey from an online social post, banner ad, email, and beyond all felt like it had the same voice and creative tone. Here are a few examples of where we were headed.
