Boys & Girls Clubs of America
Doing More
Assignment: Develop a strategy and program to engage shoppers to suppoer our partnership with the Boys and Girls Clubs of America. Including POV on when to launch/soft launch our new platform.
Truth: I expect brands to go beyond just selling stuff. I expect them to do tangible things for common good.
Barrier: How can I help on my budget?
Strategy: Create a powerful rallying cry as a springboard for more meaningful BGCA programming that challenges, inspires our organization, vendor partners and our shoppers and empowers Club Kids.
Involvement
Creative Director, Content Manager
Client
Family Dollar
Date
2023
Building The Brand
Work That Works
Event Support
Content Capture
