Family Dollar Rebrand
Family Dollar Rebrand
Tasked to build a brand campaign for Family Dollar that will drive an emotional connection and differentiation against other value channel retailers in order to gain incremental trips and sales with our shoppers.
Helping You Do More.
Everything we do, we do to help you. That’s why Family Dollar stores are near where you live and work. It’s why we carry quality brands in quick, easy-to-shop formats. And it’s why we help you save on every trip. Because when you save time and money with us, it helps you do more. We give you more time to do what you want. We save you more money to use how you like. We help you enjoy more moments, made that much better because of what you just saved at Family Dollar. It’s all how we’re helping you do more.
Involvement
Creative Director
Client
Family Dollar
Date
2020-2021
Building a brand-new brand
Our comprehensive Helping You Do More style guide defined every facet of the new campaign standards (colors, imagery, voice, type, icons) while providing guidance to make it accessible and extendable for internal and external stakeholders.
Leading shoppers to Do More with Family Dollar
Above the line media including OTT video, display banners, OOH, social and influencer content introduced the new campaign to shoppers, increasing consideration while driving them to stores.
The style and tone of the new campaign refreshed owned spaces as well, marking the change to all website visitors and app users.
Doing More in every season
Helping You Do More informed seasonal tentpole programs, connecting previously one-off promotions to the master brand.
