Family Dollar

The video below gives a quick snapshot of my first two years leading a creative team for Family Dollar.

Highlights

• Created 28+ seasonal campaigns.
• Developed Family Dollars first DE&I initiatives
• Kick-starting a new experimental store design with OOH, print, and digital media.
• Launched a media partnership brand (CMG)
• Standardizing vendor creative on Familydollar.com, strengthening vendor partnerships.
• Launched a complete brand refresh.
  and so much more.