My Neighborhood Vet

Barrier: Develop a brand that could set My Neighborhood Vet apart in a crowded landscape of local veterinarians. Our objective was to convey a profound understanding of pets’ needs and a strong community connection.

Strategy: Establish a presence within the community through thoughtful design, local events, charities, and marketing initiatives that resonated on a local level.

Execution: We adopted a holistic approach, ensuring that our efforts catered to both humans and pets. We began with the Fear Free guidelines, which not only informed our color palette but also aimed to create an environment that provided comfort and security to our primary clientele – the pets. Building on this foundation, we devised strategies for logo design, store signage, and local events and advertising opportunities.

The introduction of the term “We Speak Pet” underlined our profound understanding of our clients, which, in this case, are our beloved pets. Ultimately, we crafted a comprehensive brand toolkit along with a suite of hyper-localized assets for targeted campaigns.

Result: Our endeavors culminated in a triumphant business launch, propelling our business to the forefront of the veterinary service industry in the specified region. We earned substantial recognition and, within the first six months of operation, provided care to over 200+ pets, solidifying our position as a pillar within the local community.

Webpage

Swag

In-store and Signage