Purina | Petco : Best in show

Purina and Petco teamed up to support the Westminster Kennel Club Dog Show. This was Purina’s 10^th year sponsoring the show, and they wanted a landing page and social campaign to drive people into Petco with a 10% off coupon, as well as to increase awareness of their support of Westminster. Purina also requested a quiz element that would reinforce the number 10 theme.

Social Assets