RSM — Illustrations & Brand Development

During a comprehensive rebranding initiative, I undertook the task of crafting a set of illustrations aligned with RSM’s various lines of business. The objective was to imbue these illustrations with a modern and timeless essence, capable of evolving alongside the business. To achieve this, I employed a monoline style, collaborating closely with an external agency to establish an illustration library. This library, featuring individual elements that could be seamlessly combined into larger compositions, became a cornerstone of the rebrand.

These illustrations, when used in conjunction with lifestyle images and text, served as pivotal brand elements in the rebranding effort. They added a fluid, adaptable dimension to the brand, catering to current business requirements and positioning RSM for future needs.

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